Morning Media Newsfeed: Bartiromo Joins FBN | Bloomberg Layoffs | Don Lemon Promoted

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Maria Bartiromo Leaving CNBC for FBN (TVNewser)
Maria Bartiromo is leaving CNBC to join Fox Business. “After 20 years of groundbreaking work at CNBC, Maria Bartiromo will be leaving the company as her contract expires on Nov. 24,” a CNBC spokesperson tells TVNewser. “Her contributions to CNBC are too numerous to list but we thank her for all of her hard work over the years and wish her the best.” Capital New York Bartiromo was one of CNBC’s first breakout stars, becoming a fixture in the financial news world and garnering the nickname “Money Honey” along the way. She marked her 20th anniversary at the channel last month. NYT Bartiromo is expected to work on a program about the day’s developments on Wall Street. Her new deal is also expected to include exposure on the far-more-watched Fox News. The signing is a coup of sorts for Fox Business, which has struggled to establish a profile. Last week, Fox Business averaged fewer than 10,000 viewers in the group that attracts advertisers, those between the ages of 25 and 54. CNBC had more than three times as many with 31,000. Reuters Bartiromo has won two Emmy awards and written several books as well as columns for magazines and newspapers, including USA Today. Politico / Dylan Byers on Media In a statement to Politico, Bartiromo said she was “incredibly proud” of what the CNBC had accomplished over the last two decades. “I want to thank all the people at CNBC who have been with me on this journey, and of course the viewers and investors everywhere for making me love every minute of it,” she said.

Bloomberg Lays Off Staff in Sports, Culture (NYT)
Bloomberg News started laying off and reassigning employees on Monday, seeking to emphasize areas that promote growth and focus more on core subjects like finance and government. Also on Monday, Bloomberg said that a reporter based in Hong Kong who had worked on a controversial article about China, and who had been suspended since last week, had left the company. NY Observer Among those who are no longer part of the news organization are technology columnist Rich Jaroslovsky and book-review editor Laurie Muchnick, both of whom announced on Twitter that they had been laid off Monday. Some areas of coverage that the company has decided to say no to are arts and sports. But the company is beefing up its “first word” and emerging markets sections — apparently, those are areas that Bloomberg News would like to own. FishbowlDC As one of the biggest round of layoffs in Bloomberg LP’s history makes itself felt across the country, sources tell FishbowlDC that less than half a dozen DC-based jobs were affected. We have also learned that as part of the restructure, Bloomberg’s DC operation will become the editing hub for their Projects team under Robert Blau, and could see growth in the future.

Don Lemon Gets Primetime Run on CNN (TVNewser)
CNN is giving Don Lemon a program in primetime. TVNewser has learned beginning early next month, Lemon will host a half-hour show at 11 p.m. ET. Lemon currently anchors weekend evenings for CNN and is being tapped as a fill-in anchor for Erin Burnett when she goes on maternity leave soon. Mediaite It will be a one-topic show tackling important issues of the day, either reported or vastly underreported, from Lemon’s unique perspective.

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Atlantic Wire Relaunches Tuesday Morning as The Wire (Capital New York)
Website relaunches are notorious for creating headaches in the days and hours before they go live, between staff training, functionality testing and inevitable last-minute design fixes. But the relaunch of The Atlantic Wire as The Wire had Atlantic Media executives reaching for the asprin months ago. “Getting thewire.com was not easy,” company president M. Scott Havens told Capital. Adweek Rebranding The Wire as a standalone site is consistent with the strategy that Atlantic Media took with recent launches Quartz and Defense One, and The Atlantic Cities channel may eventually follow suit. “The Atlantic incubated these brands, but once they create a dedicated and consistent audience and marketers start to reconcile them [outside of The Atlantic], I think there is some benefit to having a standalone brand,” Havens said.