Mochila Offers Partners NetSeer Ad Tech
Content syndicator Mochila has entered into a partnership with contextual advertising firm NetSeer in an effort to bolster the relevancy and effectiveness of its ad offerings.
Mochila distributes content packages from publishers such as Investor’s Business Daily to local Web sites, aggregators and portals. Typically, those content packages are bundled with ad inventory, which the content partners sell to advertisers, splitting the revenue with Mochila.
Now those distribution partners will be able to sell ads employing NetSeer’s “concept-based” ad technology.
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