Mobile Marketing Industry Sets Privacy Guidelines
Guidelines designed to fend off regulation
Hoping to establish a self-regulatory privacy program for mobile marketing that could satisfy government regulators, the Mobile Marketing Association Monday released its first privacy policy guidelines for mobile applications.
The new guidelines lay out core privacy principles, suggest consumer-friendly language developers can use to craft their own policies—including ways to inform consumers what data might be collected about them and how that data might be used and shared—and opt-in and opt-out mechanisms.
MMA's self-regulatory push is similar to a previous one from the interactive online ad industry, which has been busy rolling out its own privacy program.
With mobile marketing on track to top $1.1
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