Business Journal Charts Radio Ad Man's Epic Downfall
Los Angeles Business Journal reporter Joel Russell shares a long and sadly fascinating cautionary tale today with his look at what led to the death on January 10th of Mike Ramirez (pictured), a man considered by local radio executives to be one of the best negotiators to ever work in the LA media world.
The cause of death has not yet been confirmed, but Ramirez had one wild ride of a life. It started in the crop fields of central California, helping Cesar Chavez try to organize the United Farmers Workers, encompassed the 1-900 psychic and party hotlines boom of the ’90s, and peaked in the 2000s when Ramirez rode the mortgage refinance craze to an affluent, cocaine-fueled lifestyle.
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