Miami Herald Ends “Experiment” On Voluntary Reader Donations

The Miami Herald has decided to end its test to determine whether the publication’s online readership would voluntarily offer monetary contributions to the newspaper. The experiment began in December of last year and ended today without explanation or information on how much money was raised.

In an open letter to readers, Miami Herald executive editor Anders Gyllenhaal wrote that the project “taught us a lot about online reactions, but it’s unlikely to be an important part of our approach going forward.”

Company vice president and assistant to the publisher Elissa Vanaver added that the Miami Herald currently has no intention of charging for online content. After all, the FIU School of Journalism and Mass Communcation is ripe for the picking.