Miami Herald Ends "Experiment" On Voluntary Reader Donations
The Miami Herald has decided to end its test to determine whether the publication’s online readership would voluntarily offer monetary contributions to the newspaper. The experiment began in December of last year and ended today without explanation or information on how much money was raised.
In an open letter to readers, Miami Herald executive editor Anders Gyllenhaal wrote that the project “taught us a lot about online reactions, but it’s unlikely to be an important part of our approach going forward.”
Company
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in