Memo Reveals Internal Details on Politico Pro

Politico is rolling out details of its new operation Politico Pro, describing it as an effort to mix politics and policy. They’re still in the hiring process, so if that’s of interest, read on.

On Sunday afternoon, Politico Pro Editor-in-Chief Tim Grieve sent a lengthy note to staff unveiling details on the new venture. “I want you all to hear the news from me first,” he wrote.

The memo is heavy on complimentary prose about staff, saying, among other things, that the new operation will encompass “the best journalists in the business” who will cover the new product with the same “high-impact” and “high-velocity” as Politico.

Highlights:

* Some of the content will be for Politico Pro subscribers only.

* The launch will happen in early 2011.

* Dan Berman (who was hired away from E&E) is heading the Energy reporting team.

* Kim Hart (who was hired away from The Hill) will be Tech Editor. Grieve said she was put into place Dick Cheney style, meaning he asked her to help find the best person to head the team and it ended up being her.

* Politico Pro will have its own copy desk and web team. LaRonda Peterson was snagged from Politico‘s copy desk.

* When the team is complete, there will be 40 editorial employees. Some have been hired, but there are still more hires to come.

Read Grieve’s full internal memo after the jump…

We’ll be going public in the morning with a lot of information about POLITICO Pro; I want you all to hear the news from me first.

As most of you know, Pro is POLITICO’s effort to dominate the intersection of politics and policy in Washington. We’ll cover the politics of energy, technology and health care reform the same way POLITICO covers national politics – with high-impact, high-velocity, POLITICO-style reporting from the best journalists in the business.

Some of the content we produce for Pro will be exclusive to subscribers. Some of it will lead our main site. All of it will be animated by the personality, style and focused mission that pervade our entire publication. And that will make Pro distinctly different than any other policy-focused publication on the market today.

We’ll launch in early 2011, but we’ve been hard at work on Pro for months. Beth Frerking, Katherine Lehr, Dan Berman, Kim Hart and I have been meeting with dozens upon dozens of job candidates; Ryan Mannion and his team – first and foremost, W.G. Pringle – have been burning the midnight oil to develop a site that’s as sharp and as innovative as the journalism that will be on it; Poppy MacDonald has been preparing to roll out our subscription-sales effort and – with Beth Lester – putting together some terrific “First Advisor” events to spread the word and get feedback on Pro. Kim Kingsley, Danielle Jones, Bill Nichols and Dianna Heitz have been working hard to make sure that POLITICO Pro and POLITICO work well together.

You’ll be hearing more about all of this as we get closer to launch.  For now, I want to update you all on the editorial hiring – if only so you can put names to the new faces you’re seeing around the newsroom.

ENERGY: Dan Berman, who came to us from E&E over the summer, will run POLITICO Pro’s energy team.  Dan’s a force of nature – I stand in awe of the quantity of copy he moves each day – and he’ll be leading a pretty amazing team.  We’ve all been blown away by the work Darren Samuelsohn’s done since moving over from E&E earlier this year.  If you’re an early-riser, I’ll bet you’ve also been enjoying the stylings of Josh Voorhees, who came from E&E to write Morning Energy.  Robin Bravender is our latest newcomer from E&E – it took us a long time to get her, but her scoops last week alone are proof that she was worth the wait.  Darren Goode – the extraordinarily talented “other Darren” from The Hill – will join us soon.  And we’ve got a couple of folks in the energy pipeline that I can’t announce just yet, plus an opening for a deputy editor still to fill. It’s a killer team already, and it’s only going to get better.