McKinney Launches 'Crows Nest' Twitter Tool
Site, mobile Web app monitor industry influencers
McKinney has launched 'Crows Nest', a new site and mobile web app that acts as a kind of Twitter industry filter. The tool monitors 250 influential people in advertising, design and related technology on Twitter and works out the top 10 links that are shared by this group all day, with updates every 15 minutes.
Crows Nest was created as part of the Durham, N.C. agency's '10%' program, initiated in December, which allows staffers to spend 10 percent of their time on the job working on their own projects.
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