Maxim Launches App For iPhone

Maxim is launching a new digital application that works as a mobile edition of the magazine. The app, aimed at tech-savvy young men that are ostensibly the biggest demographic of the magazine. Says Maxim Editor-In-Chief Joe Levy, “We’re delivering the most fully functional iPhone magazine App on the market.”


Partnership with New Mobile Applications Company Bite Sized Candy
Provides Superior Mobile Reading Experience

NEW YORK-Maxim, the largest young men’s lifestyle magazine in America,
and Bite Sized Candy, a new mobile applications company, launched
Maxim’s Handstand Edition – a mobile version of Maxim magazine available immediately in Apple’s App Store for Apple products including the iPhone and the iPod Touch. The app is designed to provide readers with the same content, reader and advertising experience as the printed magazine, optimized for a mobile environment.

Maxim Editor in Chief Joe Levy said, “Our readers love technology, so
we’re excited to bring them Maxim in a way that keeps up with their
on-the-go lifestyle. Working with Bite Sized Candy, we’re confident
we’re delivering the most fully functional iPhone magazine App on the
market – the possibilities for the future are even more exciting and
even sexier.”

Readers who download the Maxim App – the first built on Bite Sized
Candy’s patent-pending Handstand technology – get the latest issue of
the magazine, complete with full-color, high-res pictures that they can
control using special browsing and zoom features. Beginning with the May issue of Maxim, advertisements will be seamlessly integrated into the digital version. In upcoming editions, readers will be able to link to additional, exclusive content from the digital version, such as videos, product websites and corresponding information available on the Internet.

A free preview of the Maxim App is available each month through iTunes
and can be purchased as a single copy ($2.99) or full year subscription
($14.99) for use on all Apple iPhone and iPod Touch products. An updated version of the app will be made available for the Apple iPad once that device launches. Versions for Android, other Smartphone platforms, and e-readers are in development.

“Readers want the quality and experience of their favorite magazines,
delivered anywhere they are, and advertisers want the ability to count
mobile readership numbers toward their circulation,” said Parie
Markowitz, CEO and Co-Founder of Bite Sized Candy. “We’ve worked closely with Maxim to achieve this, building a quality application that
replicates the Maxim experience on a mobile device.”

Maxim’s Handstand Edition is among a small group of magazine
applications intended to be approved by the Audit Bureau of Circulation
(ABC) as a digital replica of the print magazine.