Markey Not Seeing Magic in Disney MagicBand
Representative asks how company will use kids' personal information
Congressional privacy hawk Rep. Ed Markey (D-Mass.) isn't quite seeing the magic in Disney's new MyMagic+ system, which leverages mobile apps and a radio frequency-enabled (RFID) bracelet called a MagicBand that can serve as a credit card, room key, parking ticket and other functions.
The system hasn't officially launched yet, but the company hopes to have it up and running in its theme parks later this year.
Disney calls the billion dollar program an "enhancement" to the Disney experience, designed to make it easier for visitors to plan and visit Walt Disney World.
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