Marketing, PR Kickoff for the Chevrolet Cruze Begins Today


The Cruze is news. Today marks the “marketing and public relations rollout” of the new Chevrolet Cruze, Youngstown’s Business Journal reports. The fanfare begins with a national television advertising campaign followed by a press event tomorrow at its production complex in Lordstown, Ohio. Set to be present, the story says, are General Motors North America president, Mark Reuss and Gov. Ted Strickland. Rumor has it President Obama might make it out, too.

With Detroit native Tim Allen’s voice featured on the marketing campaign, advertising focused on comparisons to competitor compacts, and more TV ads with what is expected to be a “large social media component,” on the way, we’re likely to see a lot more of this car. GM says “product integration in relevant shows and events, as well as advertising specific to the features and benefits of the Cruze” are up next.

[Image via The Torque Report]