Marketing Expert: Charlie Sheen is Now #HalfWinning
Perhaps Charlie Sheen’s marketing appeal should now be measured by an east coast BBQ restaurant. Especially since his recent antics basically torched one-half of his audience base.
In a Daily Beast article, Maria Elena Fernandez gets the name of a marketing intelligence firm a tad wrong. It should read The Q Scores Company, not The Q Company. Former ABC-TV marketing VP Henry Schafer tells the reporter that although the Anger Management star’s Q score is up, that notoriety has come at a price:
“It looks like from everything that transpired, it was his female appeal that got hit the hardest,” Schafer said.
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