According to the latest Magazine Media 360 brand audience report from the MPA, magazine audiences increased by an average of six percent during the first half of 2016.
The 360 report analyzes 135 brands from 10 different companies across a variety of platforms.
The biggest winners for the first half were travel and women’s mags, both up 15 percent compared to the first half of 2015.
As for individual brands, ESPN The Magazine boasted the largest audience and Domino had the biggest increase compared to last year:
| Top 10 Magazine Brands First Half 2016 Average Audience | Top 10 Magazine Brands Average Audience Growth First Half 2016 vs. | |||
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