Lori Leibovich Named Editor in Chief of Entire Health Brand for Time Inc.

She'll oversee the print and digital departments

Sources: Health Magazine

As announced today, Time Inc. has named Lori Leibovich as editor in chief of Health, where she will oversee content and editorial operations for the brand across platforms, including digital responsibilities. She will also oversee the separate Time Health brand’s digital responsibilities.

Previously, Leibovich was Time’s digital director of women’s content, which had a focus on the millennial woman reader; she was also digital editor of Real Simple for two years. Prior to that, she was HuffPost’s lifestyle editor and helped launch five new verticals during her time there. She’s succeeding Clare McHugh, who will now be the senior director of editorial operations.

Lori Leibovich

“You can’t live well if you’re not feeling well,” Leibovich told Adweek. “This is a tremendous opportunity to reach people on all platforms and provide trusted, authentic advice that we offer as a company.

Health’s website currently receives nearly 8 million unique visitors every month and has seen large growth in its video views; views in the first half of 2017 were up by 39 percent year-over-year, there was also a jump of 833 percent in Instagram views.

“By putting a seasoned digital leader at the helm of the Health brand, we are moving to better serve our growing audience on the media platforms they prefer,” said Alan Murray, Time’s chief content officer.

“Lori is an experienced lifestyle journalist, and I look forward to seeing what she does to continue to elevate health coverage across Time Inc.,” he said. “Clare has been a passionate leader of the Health brand, and she will play a critical role in our evolution as a company over the coming months.”

About 100 million of Time’s unique visitors are looking for ways to live healthier, according to comScore; Leibovich will work with other Time titles to help grow the scale and reach of health content across more sites and platforms.

“From diet and exercise to conditions, millions of digital readers turn to Time Inc.’s sites every month for trusted advice about their health,” said Edward Felsenthal, Time’s group digital director of news and lifestyle. “We have so much opportunity for growth in this area, and I’m excited for Lori to lead the way.”

“If health is a topic that 100 million of Time’s visitors is interested in, then we need to give them that content on every platform,” said Leibovich. “As a company, our dedication to video is unparalleled. I’m honored to be able to spearhead efforts in this realm.”