As part of an unorthodox new recruiting strategy, retailers are tapping their social media followers for temporary employees as the holiday season approaches.
According to The Wall Street Journal, companies have been using e-mail newsletters and tweets to attract loyal customers as potential employees. In addition to making job posts more accessible from news feeds and inboxes, it also attracts candidates with an existing interest in the company.
Beverages and More Inc., a chain of liquor, beer and wine stores in California, increased its online applications by 66 percent from the previous month by tweeting in mid-October about the 1,000 seasonal associate positions it needed to fill.
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