Location is Playing a Bigger Role For Mobile Users: Pew Research

Seventy-four percent of adult smartphone owners report using their device to get directions or other location-based information, according to a new report from Pew Research Center’s Internet Project.

The report also revealed that thirty percent of US adults that use social media report that at least one of their social accounts includes their location in their posts. This is up fourteen percent from 2011.

Interestingly, while location is playing a bigger role in how smartphone users are engaging with their phones, geosocial services are declining. According to the report, twelve percent of adult smartphone owners are using geosocial services to “check in” to specifica locations or share their location with friends. This is down from 2012 when eighteen percent of users reported this behavior. 

“The location layer is a core aspect of the smartphone experience, one that brings a new dimension to how people find and share information on the go,” stated Kathryn Zickuhr, Research Associate at Pew Research Center’s Internet Project who wrote the report. “And for an increasing number of social media users, location tagging offers a new way to share context around photos and other information they share on their social networks.”