Live Blog: Facebook’s f8 Developer Conference 2011 Keynote

The Inside Network team is here at Facebook’s f8 developer conference in San Francisco. We’ll be providing live coverage of all the news over the course of the day, starting with a live blog of the opening keynotes below. You can also watch the live feed of the show here.

Among the many rumored launches are a music and media platform service, a new profile, more sophisticated developer access to news feeds, and a new set of buttons that indicate certain actions.

10:16 Andy Samberg has taken the stage posing as Mark Zuckerberg, cracking lots of jokes — including a graph that shows “800+ million users” worldwide, and a graph that shows engagement trends growing. He’s also announcing a new section of the profile for “I’m not really friends with these people.”

10:21 The real Mark Zuckerberg has taken the stage. They’re making more jokes.

It’s great to be hear today. Here are two of the most exciting things we’ve been working on.

The last 5 years of social networking have been getting people signed up and connected. Until recently, a lot of people weren’t sure how big it was going to be, how long it would last.

Now we can see that it’s everyone working.

For the first time ever last week, we had half a billion people use Facebook in a single day.

More and more people continue to sign up and use the service.

The next era, the next 5 years, will be about apps and depths of engagement now that everyone has their connections in place.

It’s an exciting time to be part of building these new apps that are possible.

10:26 I want to start out talking about the profile. People feel an intense ownership over the profile. Everything about you. Millions of people have invested a ton of time on them. Our job is to make them the best way to share and express who you are.

How this works has changed a bunch over the years.

The 2004 profile was basic, just showed info like where you’re from. But people loved it. Showed valuable information.

Then we started adding things like photos, groups and apps. If the first 5 minutes is basic, an introcution, then the next 15 is about what your’e doing.

By 2008 we introduced a new profile. It had changed to all things you’d shared and done recently. Allowed you to have the next 15 minutes.

But we’re more than what we did recently. Most get into all parts of your life. Just clicking “more” on the wall was hard to do.

All the stories you’d shared over time fall off the cliff at the bottom of the wall. Millions of people have spent years curating the stories of their lives and there hasn’t been a way to share that.

We think we’ve solved that. Showing all the unique things of your life…. beautiful.

What I want to show you today is the rest, beyond 15. The next few hours of a great, in-depth engaging conversation, whether with a close friend or someone you just met.

The heart of your Facebook experience, completely thought up.

10:30 Launching Timeline

The story of your life.

So lets take a look.

The first thing is that it’s a lot more visual. Down at the bottom, all your stories. A nice visual… bottom section is visual. The right is years to get to any point in your life. In the middle are visual tiles to see apps and other stuff you’ve done. On top of is the cover photo.

All your stories, all your apps, a new way to express who you are.

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