LinkedIn’s Revenue Hits $534 Million

Ad sales spike 44 percent year-over-year

LinkedIn’s revenue for the second quarter hit $534 million, up 47 percent year-over-year from $364 million in 2013. Sixty percent of that revenue—$318 million—came from the United States.

Marketing contributed to $106 million—or about 20 percent—of revenue during the third quarter. While that number may seem small to Twitter’s $277 million or Facebook’s $2.68 billion, the professional social site has been gaining traction over the past year with native ads that run in desktop and mobile newsfeeds.

Earlier this month, LinkedIn rolled out a new ad product called Direct Sponsored Content that lets b-to-b marketers test different ad messages to see which ones are most effective.

The bulk of LinkedIn’s revenue—$322 million—during the second quarter came from talent solutions, its offerings that let companies scout out possible job candidates on the platform.

Premium subscriptions made up the remaining portion of revenue with $105 million or about 20 percent. The site counts 300 million total users on its platform.

"The success of Sponsored Updates, scaling jobs and the launch of the new Sales Navigator underscore the positive impact of recent strategic investments, and we will continue to invest aggressively in our member and customer platforms," said LinkedIn’s CFO Steve Sordello in a statement.