A Lesson in Real-Time Marketing From SXSW

A few notes from the Cap'n

The real-time marketing landscape is a difficult space to understand—especially if you're not working with millennials. After all, when is the precise moment to say anything via social media? Of course, there have been brands who have excelled in this space: think Oreo's blackout moment or Ellen's epic selfie during this year's Oscars.

Adweek caught up with Andrew Cunningham, Huge community manager and the man behind Cap'n Crunch's social media voice, and asked how he was keeping the Cap'n relevant through all of the social noise.