Ladies’ Home Journal Strengthens Editorial Team

Today saw some additions to the Meredith Corp. title Ladies’ Home Journal, and for this living magazine it’s not all about a new sales or marketing staff.

Three employees — Julie Bain, Jessica Brown and Amanda Wolfe — were either shifted or promoted to a new editorial positions, while Beth Roehrig will be joining the staff as the new home editor. Previously, Roehrig worked at such titles as Country Living, Marie Claire and Redbook. Bain is returning to her position as health and consumer service director from features editor, and Brown will be taking over her post in features.

What’s interesting about the LHJ moves is that with the exception of Wolfe, who moved into the position of senior editor (and who previously was working with the magazine’s online brand), the rest of these women come from a purely editorial background, something we see less of every day in the melding of traditional print and new media. Meredith ended out 2009 with one of the best track records of the year, so let’s hope that they’re tried-and-true system continues in this decade.

More hiring details, after the jump

Previously: Meredith Turnaround Wins Publisher Of the Year

Full press release below.

Ladies’ Home Journal Announces New Hires and Promotions for 2010

NEW YORK, NY (January 19, 2010) – Ladies’ Home Journal Editor-in-Chief Sally Lee announced several staff changes to kick off the New Year. Lee hired Beth Roehrig as Home Editor; shifted Julie Bain to Health Director and Jessica Brown to Features Editor; and promoted Amanda Wolfe to Senior Editor.

Most recently, Roehrig has been freelancing for publications including This Old House, where she was Senior Editor responsible for the “Get This Look” series, Marie Claire, Coastal Living and Health, where she penned a monthly home column. Prior to that, she was a senior editor at Home, where she produced, edited and wrote the news-driven Your Home section, and produced the American Home Furniture Awards and home makeovers. Roehrig has also worked at Country Living, Redbook and Good Housekeeping.

Bain will return to her role as Health and Consumer Service Director, a position she held prior to heading off to Reader’s Digest in 2004 to oversee the magazine’s health, fitness, nutrition and psychology content. Bain was most recently Features Editor at Ladies’ Home Journal. In her 20-plus year journalistic career, Bain has contributed to Web MD, In Style, New York Times, Real Simple and Marie Claire in addition to co-authoring the book Sleep to be Sexy, Smart and Slim.

Brown was promoted to Features Editor one year after joining the magazine. She had spent four years as a senior editor for Parents and has also been an editor at Redbook, Child and Woman’s Day magazines. The certified personal trainer has also freelanced for Fitness.

Wolfe is Ladies’ Home Journal’s newest Senior Editor and will step into her position while continuing to play a pivotal role in the development of the brand’s online and social networking programs. Until recently, Wolfe was fulfilling a job share between Parents and Ladies’ Home Journal. She had previously been Media Editor at Parents, where she had worked since 2005.