Kobo To Open Shops Within WHSmith Stores

eBook company Kobo has partnered with UK retailer WHSmith to open new Kobo branded shops within WHSmith department stores.

The Kobo boutiques come after a testing Kobo booths in select WHSmith locations. The expanded rollout this year will include Kobo stands in 100 WHSmith locations throughout the UK. Kobo will be selling the Kobo Touch eReader (£79.99), the Kobo Wireless eReader (£59.99) and the Kobo Vox tablet (£149.99) in these shops. The shops will be staffed with tech experts to teach consumers how to use these devices.

Mike Serbinis, CEO of Kobo, stated: “We value our partnership with WHSmith and are excited to have dedicated, knowledgeable staff members who will educate WHSmith customers and introduce them to the benefits of Kobo.We know that in partnership with WHSmith we will deliver an engaging in-store experience that will demonstrate our expertise, best-in-class design, easy user experience, and innovative product line.”