Kids Gain an Early Edge with Digital Toys

While children are finicky regarding their toy and game preferences, their fascination with everything digital remains constant. Ever since iPads were introduced, parents have had to share their tablets with their offspring or buy them separate devices.

The latest digital toys were on display at’s spring media showcase event in New York on Tuesday. They feature QR codes, 3-D, augmented reality and gaming, which are similar to those found in grownups’ devices. Digital toys like these could also serve as background props for agency creative brainstorming sessions.

  • Scanimalz: This newly launched line of plush interactive animal characters from Scandinavia is for boys and girls aged 5 to 10. They’re collectible, and include a series of colorful characters. Customers buy the Scanimalz mobile app and each character separately. Then they scan a QR code to unlock, play with the character and earn Scantz points.
  • Drip Drops: The brand’s Color the World app transforms pre-schoolers’ mobile devices into coloring books. It incorporates 3D animation and augmented reality and also features different characters. The app enables users to turn the items being colored inside out and flip them around. They can also take photos and share them with friends on social media.
  • ArtSee Studio: This recently introduced “art creation studio” is for kids 3 years and older, and comes with an app, an iPad case that serves as an easel and a toolkit with a stylus, rainbow crayon for drawing and several colorful stamps. Proud parents can either save their kids’ masterpieces, print or share them on social platforms.

Perhaps if similar creative digital tools were available during former President George W. Bush’s childhood, he might have discovered his penchant for painting earlier in life and gravitated to a career in art instead of politics.

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