Kickstarter Project Raises Nearly $1M
An independent project to create multi-touch watches based on Apple’s iPod Nano raised nearly $1 million on crowd sourced funding service Kickstarter.
Chicago-based industrial design firm MNML and founder Scott Wilson blew past the project’s measly $15,000 funding goal to rake in pledges worth $941,558. Wilson’s TikTok and LunaTik watch concepts attracted pledges from 13,510 people who wanted to see them become a reality.
Kickstarter has been the go-to service for funding independent creative projects since it launched in 2009, but this is the first time that a project has even approached the million dollar mark.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in