Billboard Celebrates the Bieber Brand
Just how does a 17-year-old kid from Stratford, Ontario get this big, this fast? That’s the still worthwhile industry-side question underpinning Billboard‘s candy-striped cover story by Kerri Mason. The publication calls “Under the Mistletoe,” a Christmas-themed album arriving November 1 that is already responsible for a Facebook app and Bieber’s first-ever number one iTunes single, the singer’s most musically mature work to date.
The first cited explanation comes from Teen Vogue entertainment editor Danielle Nussbaum, and it’s a pretty good, albeit obvious, one.
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