DC Think Tank Scores with Justin Bieber Billboard
The timeline for this publicity campaign is impressive. On Thursday night, the billboard pictured below went up on Pico Blvd. between Fairfax and La Cienega; less than a day later, it was being relayed by E! Online, Gossip Cop and others.
This may surprise you, but the Employment Policies Institute (EPI) – the D.C. non-profit responsible for the billboard – did not have to secure Bieber’s permission. The photo of the performer was licensed through Getty Images; a rep for EPI tells FishbowlLA the picture was taken during Bieber’s arrival for last year’s WANGO TANGO KIIS-FM concert at Home Depot Center in Carson.
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