New York Mag's 'Vulture': 'The Smartest Voice on Pop Culture'

Whether it’s a stop-you-in-your-tracks headline like this or that Kanye grunt guide, New York magazine’s Vulture site has carved out a niche by reporting — and making — entertainment news from a savvy, hip perspective. Initially a section in the award-winning magazine, Vulture did so well that the company gave the team its own stand-alone website.