Jon Steinberg, CEO of the Mail Online, Discusses His British Invasion of Madison Avenue
Aggressively courting brands and agencies with stats, and a new URL
Specs
New gig: CEO, Mail Online, North America
Old gig: President, COO, BuzzFeed
Age: 37
Twitter: @jonsteinberg
So how’s the U.S. invasion going so far?
Because the Daily Mail is a British company, there is a perception that Americans don’t go to it. So we really have a Madison Avenue challenge, not a user challenge. Americans love the site, 69 million people come to it monthly from the U.S. alone and the engagement is very high.
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