Two years after the company’s acquisition from Walmart, Jet.com is reinventing itself and homing in on its target audience: the city resident.
Jet is revamping its brand in three different segments: a new website experience that’s more personalized and localized; the arrival of City Grocery, a delivery option that offers three-hour and same-day delivery; and a new partnership with Nike, where the website will sell curated products from the brand—and not from third parties.
“We don’t want to be the store that has everything, but [instead] stands for something,” said David Echegoyen, chief customer officer at Jet.
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