Jay-Z: Big Pimpin' for the <em>Times</em>*

We love Jay-Z. And we love the New York Times. And when the two meet in a house ad on the new nytimes.com, it’s the pimpingest mash-up imaginable.

* NOTE: We labored over which headline to use for this post, because, quite frankly, we loved them all. Here are the other gems:

Jay-Z: Rapper, Producer, Times Pitch-Man

‘I Got 99 Problems But My Subscription to the Times Ain’t One’

Jigga at the Times Trigga

‘I Go Straight for the Sports; Beyoncé Prefers Styles’

Half a Mil for Bail ‘Cuz He’s a Times Subscriber

Jay-Z: Big Pimpin' for the *Times**