It's Beginning To Look a Lot Like X.mas

It’s overcommercialized, overhyped and overdone (it’s also almost over, so just hang on). But Christmas might still mean something to the world if it could just shake its stale identity. Seriously, who picked green and red? If only someone could rebrand Christmas…

Pentagram was hired by Kurt Andersen to do exactly that, and you can hear all about the the x.mas proposal on this week’s Studio 360. Randy Kennedy also covers it for the NY Times.

Download the five different x.mas

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