iPads, Shopping Carts & Sports Video? Together?

When you hear the words iPad, supermarket and sports, do you think of all them going together? UK video on demand provider Sky Go did.

UK supermarket trials iPad shopping cart, sports fans targeted (Digital Trends)

Sky Go partnered with supermarket chain Sainsbury’s to mount iPads on the stores shopping carts to let customers watch live video sports streams. The main purpose of this odd but intriguing experiment is to publicize Sky Go’s sports and news service for the iPad.

My guess is there are a combination of shopping cart crashes as well as annoyed shoppers trying to navigate around stationary carts with sports fans focused on the latest play (and possibly shouting out loud).