Creative Arts Emmys Add Three Interactive TV Categories
When the nominations for the 65th Annual Primetime Emmy Awards are announced at 5:35 a.m. on Thursday July 18, a big change will be the number of categories honoring interactive TV. From Variety awards editor Jon Weisman‘s Monday item:
Chief among the changes is the establishment of a competitive award for outstanding interactive program, saluting either a standalone experience or one that serves as a companion to a TV program. In the Emmy context, “interactive” denotes anything that encourages proactive engagement from the audience — not to be confused with video content delivered via broadband, such as Netflix’s House of Cards.
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