Two Inside Network staffers will be speaking at the South By Southwest Interactive conference in Austin, Texas this coming week.
Josh Constine, lead writer on Inside Facebook, will be moderating a panel of Facebook platform developers discussing the value of Facebook fans. Kim-Mai Cutler, lead writer on Inside Mobile Apps, will be giving a presentation examining the tension between scale and authority in the media business today, with implications for how companies monetize (or fail to monetize). The presentation is based on an article that she wrote for The Quora Review last month.
A lot of buzz has been circulating around the value of Facebook fans. Different dollar values have been assigned, based on different research methods. Rather than debate which approach is more accurate, this panel will dig down to the root of this issue – why are brands so eager to assign a monetary value to fans? Will this become a measurement standard for marketers? What factors are really the most important in determining the value that businesses get from being on Facebook?
Monday March 14
TX Ballroom 1
208 Barton Springs Rd
In the past 15 years, the media and technology worlds have practically switched places. Tech companies have gone from needing to be 50,000+ employee behemoths to being teams of two guys that can ship products 1 million people love and that can change the world. All-powerful news organizations that used to support globe-trotting foreign correspondents reporting on human rights are now teams of 8-10 bloggers who must be glued to their computer screens at all times for a whiff or tweet of breaking news. Companies that leverage the content their users create like Facebook, Quora, Instagram and Twitter are getting better and better every year, while thinning profit margins are undermining the ability of paid media professionals to produce quality work. How should for-profit media companies evolve in an era when the audience has taken over the controls? What are the business models that media companies are using today and how are they changing? Which approach will you take?
Tuesday March 15
701 East 11th St