This Infographic Reveals How Social and Mobile Impact Back-to-School Shoppers

82% share purchases on Facebook

Around Labor Day, kids across America will start the school year sporting freshly purchased outfits and educational gear. And a new report shows just how much parents are turning to their mobile phones to find—and brag about—those deals.

RadiumOne surveyed 1,452 adults from a wide set of demographics to see how they behave during the back-to-school shopping season. Here are a couple interesting findings from the digital advertising company's research:

  • Ninety percent of respondents said they would shop in a store, while 45 percent said they plan to buy online.
  • Eighty-two percent said they would share their purchases on Facebook—the most popular social platform for such sharing. And 40 percent would share via text message.

Check out the rest of RadiumOne's findings in the infographic below:

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