In Prep for 2012, London Hires Wolff Olins-Connected Firm for New Branding

With the Vancouver Olympics just around the corner, and with it a conclusion, all eyes will soon shift focus to London, who will have the next Olympic hosting duties just two years from now. Getting a jump on the attention, the city’s mayor has decided London needs a big new brand. As such, the city has hired the firm Saffron to come up with something for them. According to Brand Republic, the brand consulting company is