If Atari "Reboots," Does that Make it a Startup?

Atari is officially old enough to be cool again. According to the Los Angeles Times, the financially troubled gaming company that had its heyday in the 1970’s is now launching Atari 2.0 for a new generation of gamers and long-term fans. Chief executive Jeff Lapin and president Jim Wilson have relocated their headquarters to Los Angeles, where they are digitizing classic video games like Missile Command and Centipede.

According to the Times, the company’s financial outlook is precarious at best:

Atari is not yet profitable, although it has almost stopped hemorrhaging money.

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