Identified Hits brings Social Ads-style endorsements to Platform ads
With an ever increasing number of Facebook Platform ad networks these days, it’s becoming harder to differentiate between them on anything other than price performance. However, new San Francisco-based Facebook ad network Identified Hits is taking a cue from Facebook’s in-house monetization team and offering a new variation on the ad unit itself: endorsement-based ads for applications.
Identified Hits’ App Endorsements service allows developers to send personalized ads to friends of users who have installed the developer’s app, inviting them to join (assuming, of course, this user’s friends are viewing another app that’s part of the Identified Hits publisher network).
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