IBM has purchased Atlanta-based software provider Silverpop, and the arms race among tech giants is probably on its last legs when it comes to cloud-based marketing players. The Atlanta Business Journal reported two weeks ago that the companies were close to a deal worth $275 million, though the final price has not been confirmed.
In some respects, the Silverpop acquisition mirrors Oracle buying both Responsys for $1.5 billion in December and Eloqua at $871 million about a year ago.
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