IAB to Conduct Outreach on Behavioral Targeting Ads
The Interactive Advertising Bureau, in conjunction with the ad network trade group Network Advertising Initiative, has announced a new initiative aimed at increasing consumer awareness surrounding behavioral targeting: telling people up front exactly why they are receiving a particular Web ad.
More specifically, the two groups are advocating for publishers and ad networks to run notices alongside banner ads in the form of text links that enable users to find out more information on where that ad came from—and even opt out of receiving similar behavior-based ads in the future.
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