Hulu Gets a Brand for One of its ‘Brand-Contingent’ Series

Campbell's Chunky Soup will sponsor Jay Mohr game show

In completely appropriate news, Money Where Your Mouth Is, a new 15-minute game show on Hulu, officially got a 10-episode order because it was able to secure a sponsor, Campbell's Chunky Soup. The show, about gents who put their prized possessions up for grabs in a contest among soon-to-be-ex-friends, is hosted by comedian Jay Mohr and pops up on the streaming video network every Monday for 10 weeks (it began last night). The series is exec produced by Believe Entertainment partners Dan Goodman, Bill Masterson and Danny Fishman.

Campbell's Chunky is running pre-roll, banner and takeover advertising on the parent Hulu site for Money Where Your Mouth Is. (These days the soupmaker is featuring in its Mama's Boy campaign Green Bay Packers linebacker Clay Matthews taking his football buddies home to meet his soup-wranglin' ma.) 

Thus far, MWYMI is the only one of the "brand-contingent" series announced at Hulu's April upfront that currently appear on the site—other contenders featured Sundays at the Greek, a concert show set at L.A.'s Greek Theater and hosted by Carson Daly, and Love 15, a high school series from tween media juggernaut Alloy about a Hispanic teenager approaching her Quinceañera at a tony prep school.