Huggies Cleans Up Claims of ‘Glass’ in Its Baby Wipes

No, there isn't glass or fiberglass in the wipes...

After parents took to social media to post photos of what appeared to be glass-like shards in their Huggies baby wipes, panic ensued.

It was an overnight PR crisis for the baby product brand.

As more and more photos, videos, complaints, and questions circulated, Huggies released a statement assuring parents that glass is never used in the production of the wipes, but that the company takes the concerns very seriously and would be testing the wipes to determine exactly what was going on.

Later that day, the brand posted an updated statement to its Facebook page, which read in part:

Update: Huggies Parents, Thank you for your continued patience. We have received results from independent testing of the first samples and can confirm there is no glass or fiberglass in the wipes. For more information, please visit https://www.huggies.com/en-us/wipes-faq.

When you follow the link to the FAQ page, you come upon this statement from the brand’s top comms person:

Hello Huggies Parents,

My name is Eleonora and I am responsible for the Huggies Brand. As a mother myself, nothing is a higher priority than the wellbeing of the families who use our products, the safety of our products and the trust of parents who purchase our products.

We at Huggies, take this responsibility seriously, and recognizing that there has been a great deal of discussion regarding Huggies wipes, I want to share a few key facts. We have now received the comprehensive analysis completed by the independent testing firm, McCrone Associates Inc., of the wipes that were returned to us.

– We can confirm NO glass or fiberglass was present.
– We found only microfibers used to manufacture our baby wipes.
– A shimmer can be caused by the microfibers reflecting light.

In extremely rare occasions, the manufacturing process can cause tiny particles of microfiber to form on the wipe that can be felt, but do not present a safety risk.

Additional information is provided below on this matter.

Based on the findings of the independent testing, we are confident that our product is safe.

A calm, fact-oriented response from a mother with a name–good move.

Parents who found that the wipes irritated their children’s (and their own) skin may be unlikely to buy more Huggies wipes anytime soon, but the fact that there is no real glass or fiberglass in the product should quell the hysteria and begin to return otherwise-happy Huggies customers to their pre-panic states.

Recommended articles