HuffPost Takes More Control of Destiny With New Ad Staff Separate From AOL

Doubling down on premium advertising

The Huffington Post is increasingly looking like a stand-alone business at AOL.

The site got a new CEO in Jimmy Maymann a year ago, and before that, Arianna Huffington took control of some business functions that previously had been handled by the parent. Now, the closely watched news and aggregation site is creating a big, stand-alone ad sales force to double down on premium advertising.

Maymann plans to make another 30 hires in 2014, bringing the number of people selling native advertising to more than 50.

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