How Vice Is Going Where Other Travel Sites Won’t

City Guides will help readers find unusual gems

Want to find the best place for a drunken pizza slice at 4 a.m.? Vice wants to help you.

With an assist from Google, Vice has launched an interactive travel feature, City Guides, that taps the company's insider knowledge of major cities. The first city, fittingly, is the millennial-focused company's own backyard in Brooklyn.

Vice enlisted musician Andrew W.K., Dave 1 from the Canadian electro-funk duo Chromeo, and fashion designer Rachel Antonoff to spotlight their favorite places (without that annoying touristy stuff) in various neighborhoods around New York. Adapting their self-celebrated "we go where others won't" style, Vice aims to help its readers find the best hidden gems around the city. For example, if you didn't know that Saint Vitus Bar in Brooklyn is THE metal bar, well now you do.




With the launch of City Guides, Vice is also rolling out a new Web series, Streets by Vice. In it, Longtime correspondent Krishna Andavolu explores some of the most iconic streets in the country. The first episode follows Andavolu down Bedford Avenue, the longest street in Brooklyn, as he stops by one of Williamsburg's oldest dive-bars; learns about Bedford–Stuyvesant's deep-seated hip-hop history; attends a traditional Hasidic Shabbat dinner in Crown Heights; and discusses the aftermath of Hurricane Sandy in Sheepshead Bay. Then he makes his way back to eat at Williamsburg's famed Peter Luger steakhouse.

Watch the first episode below:

Users can save their favorite spots directly to their mobile devices using Google's MyMaps app. As Vice adds to its City Guides online, MyMaps will automatically update users' smartphones. City Guides for Los Angeles, Chicago, Miami, Las Vegas, Austin, Atlanta and San Francisco will roll out in the spring of 2016.