How To Be Cool
Advertising-types and media-types met up with extreme-sports-types this week in San Diego for a roundtable discussion titled, “What Youth Brands Can Learn From The Action Sports World.” The discussion was hosted by Y-Pulse and moderated by Y-Pulse publisher Anastasia Goodstein.
We usually recoil from these types of things, but Gregg Witt, managing partner for Premise, a San Diego based “immersive marketing agency” is a nice guy — nice enough to answer a few of our dumb questions about youth, media and marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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