How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing

Pandora strategist sees big potential in wearables, connected cars

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It was barely two hours into CES 2016, and Lizzie Widhelm, svp of ad product strategy and sales at Pandora, had already seen something on the show floor she was pretty jazzed about.

The Ili necklace translator, she says, is just the latest example of wearables and audio technology colliding in interesting ways for marketers.

Looking forward to 2020 and beyond, she is also closely watching driverless car developments as an important platform for Pandora, but also for marketers looking to connect with consumers in what will become more of a highly personalized media environment than a traditional automobile. 

She also sees potential in next-gen audio marketing targeting millennials that goes "well outside the 15- and 30-second spot" by tapping shorter formats, YouTube stars and humor.


@jcoopernyc James Cooper is editorial director of Adweek.