How P&G, Unilever and Campbell’s Are Targeting Foursquare Check-In Ads

Foursquare introduced post check-in ads during the summer, and brands have been giving the promos a healthy test run since.

Adweek has collected a handful of examples of how the mobile advertisements are targeting consumers by location and general interest. Think yuletide beverages at your local grocer or a healthy thirst-quencher while at the gym.

Indeed, while Foursquare also offers a search/explore ad product, these demonstrations showcase what kinds of branding the social-mobile platform can provide. Though how well they work remains an important question, expect consumer-packaged-goods companies to target in-store patrons with the nascent check-in promos in 2014.



Procter & Gamble's indigestion relief item zeros in on the lunch crowd in Manhattan.


Holiday Nog

This Campbell's Soups-owned Bolthouse Farms brand targets boutique grocery shoppers in Brooklyn's Bay Ridge neighborhood.


Capital One

The credit card reminds those in need of a haircut about the convenience of not using cash.



Chicagoans who went to Lollapalooza were pitched a healthy frozen treat from Unilever.


Evolution Fresh

The health foods brand, owned by Starbucks, aims to turn trips to New York gyms into juice sales.



According to Foursquare, Mondelēz International's very social cookie appeared in multiple types of venues nationally.