How Amazon's Prime Day Created a Summer Sale Explosion Expected to Boost Competitors 79%

Its rivals may not own the trend, but they're certainly riding the wave

Believe it or not, Amazon did not create the mid-summer sale with Prime Day. Instead, it took a pre-existing concept, rebranded it, and now, according to figures from savings site RetailMeNot, as many as 250 other retailers are following suit.

Each retailer, of course, adds its own spin—staring a day earlier, ending a day later, stretching it out for a week or more, reminding shoppers they don’t charge membership fees or offering in-store pickup. And the names run the gamut, including Deal Days, Crash Sale, Great American Tent Sale and “Black Friday in July.”

But

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in