Here’s What Consumers Hate Most About Your Emails

They want less promotion and more information

Half of U.S. consumers in a recent survey said their preferred channel for contact from brands is email—but there’s a lot they don’t like about it.

Adobe’s 2018 Consumer Email Survey found that email is the most popular channel by far—followed by direct mail (20 percent); brand app, social media and text message (7 percent apiece); and chatbots (3 percent).

But 39 percent of respondents said they want marketing emails that are less promotional and instead give information.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in