Here's How to Optimize Your Charity Fundraising in 2014
If you work with nonprofit clients, then you should be familiar with a couple of the key findings from consulting company M+R’s new “benchmarks” study on trends in fundraising:
- Donation rates are higher than ever before, with online giving rising 14% overall in 2013
- Social media audiences are rapidly expanding: Facebook followers increased 37% and Twitter totals rose 46% over the past year
AND YET…
- All corresponding email stats declined in 2013: open rates, response rates and advocacy emails
What does it all mean? We’ll tell you, with the help of M+R VP of creative development Will Valverde, after the jump.
But first–in case you think we’re all taking this too seriously–here is M+R’s self-described “over the top” trailer for the report.
Why
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