Hefner: Playboy Is Hotter Now Than Ever Before
With the company he founded at a crossroads, Playboy chief creative officer Hugh Hefner is optimistic. He’s bidding to take Playboy private and expand its global presence, bringing the iconic bunny ears to clubs and t-shirts in South Beach and London.
In a mediabistro.com interview, Hefner talks about why Playboy is undervalued, the many ways his critics misunderstand him, and what exactly it is he does every day (“My life is fairly structured”).
Here’s Hef on Playboy Enterprises’ chief asset as a company:
I think without question it is the iconic image itself.
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