Hearst Names Branded Content Director

Laura Kalehoff joins the Hearst team.

Hearst Magazines Digital Media (HMDM) has named Laura Kalehoff director, branded content studio. Kalehoff was most recently editor-in-chief of Fit Pregnancy and Natural Health.

At HMDM, Kalehoff will serve as the top editor, managing a team of editors working on Hearst’s sponsored content.

HMDM’s senior vice president Lee Sosin, to whom Kalehoff will report, described Kalehoff as “a world class editorial talent.”